Thandiwe Nkosi
Marketing Coordinator | Marketing Assistant
Marketing coordinator with 4+ years driving integrated campaigns for FMCG and retail brands. Skilled in social media strategy, content calendars, and campaign reporting that turns spend into measurable growth.
Social media strategy | Meta & Google Ads | Content calendars | Campaign reporting | Canva & Adobe Express | CRM (HubSpot)
6+
Years Experience
2
Employers
8
Core Skills
Career Highlights
Managed a R1.2m annual marketing budget across 6 campaigns, delivering a 34% increase in footfall during peak trading periods.
Supported email marketing for 12 SME clients, lifting average open rates from 18% to 27%.
Core Competencies
Professional Experience
Marketing Coordinator
Feb 2022 — Present
BrightPath Retail Group — Johannesburg
- Managed a R1.2m annual marketing budget across 6 campaigns, delivering a 34% increase in footfall during peak trading periods.
- Grew Instagram following from 8,000 to 41,000 through a content calendar and influencer partnerships.
- Coordinated with 5 external agencies to launch a national back-to-school campaign 2 weeks ahead of schedule.
Marketing Assistant
Jan 2020 — Jan 2022
Coastal Marketing Collective — Durban
- Supported email marketing for 12 SME clients, lifting average open rates from 18% to 27%.
- Built weekly performance reports in Google Analytics and Meta Ads Manager for account managers.
- Assisted in the planning and on-site execution of 3 regional trade shows.
Education
BCom: Marketing Management
2016 — 2019
University of Johannesburg
Certifications & Awards
Google Ads Certification | Meta Blueprint Certification
Additional Information
Languages: English, Zulu, Afrikaans