Wine Sales Rep - Gauteng

Reference: CPT000484-AE-1 A -established South African wine business is looking for a driven, relationship-focused Wine Sales Representative to take ownership of a premium wine portfolio across Gauteng. This is a key growth role focused on expanding distribution, securing premium listings and building long-term relationships across the restaurant, hotel, lodge, wine bar and hospitality sectors. You will represent two distinctive South African wine brands and engage with everyone from sommeliers and group buyers to restaurant owners and hospitality managers. We are looking for someone who combines commercial sales ability with strong wine knowledge, confidence and a genuine passion for the industry. Duties & Responsibilities Key Responsibilities Grow sales volume, revenue and distribution across the Gauteng on-consumption market Identify, open and develop new restaurant, hotel and hospitality accounts Manage and grow existing customer relationships through regular call cycles and excellent service Secure and maintain wine list, by-the-glass and promotional placements Conduct wine tastings, staff training and brand activations Negotiate pricing, trading terms and promotional activities within agreed parameters Monitor competitor activity, pricing and listings and provide relevant market feedback Manage territory call cycles, stock availability and merchandising standards Represent the brands at trade shows, wine festivals and customer events Maintain accurate CRM records, call reports and sales forecasts Consistently achieve monthly and annual sales targets Minimum Requirements 2–3 years' proven sales experience, preferably within wine, liquor or FMCG Experience in the on-consumption hospitality trade An established network within the Gauteng restaurant and hospitality industry Solid wine knowledge and a genuine passion for South African wine Valid Code B driver's licence and own reliable vehicle Strong negotiation, presentation and relationship-building skills Computer literate, including MS Office and CRM systems Willingness to work flexible hours, including evenings and occasional weekends for events and functions Advantageous Cape Wine Academy, WSET or similar wine qualification Experience representing premium or boutique wine brands Existing relationships with hotel groups, restaurant groups or national accounts What We Offer Competitive basic salary plus performance-based incentive structure Travel and cellphone allowance The opportunity to represent two internationally recognised, award-winning South African wine brands A high-autonomy role with the opportunity to build and shape a key growth territory Apply Now If you are an energetic, commercially minded wine professional with strong Gauteng hospitality connections and a passion for growing brands, we would like to hear from you. Please email your CV through to annemie@vinerecruitment.co.za with a photo, salary expectation, location and availability